“The users we reach [on Instagram] are a decade younger than the ones we reach on Facebook – which is a sensation for @ZDF. The TV viewers are on average 63, our core Facebook users between 25 and 34, and…on Instagram even younger.” @indiesemNetz
On platforms like Snapchat and Instagram, Stories are cute — they’re perfectly designed for your phone’s screen, they can feel more narrative than disconnected posts, you can be pithy while still including more information than a regular post, and you can communicate more directly with your audience. But they also have drawbacks: the public can’t really see them after 24 hours, and they’re accessible only by users of those apps. Continue reading “Can social Stories work for news organizations — without putting them on a platform?”
Consensus on whether Google and Facebook stand to win or lose as a result of Europe’s new data-privacy laws seems to be changing.
Popular opinion has been that the direct relationship Facebook and Google have with consumers will make it easy for them to obtain consent, and as such they will ultimately be at an advantage. But as the deadline for the General Data Protection Regulation‘s enforcement edges closer and the ePrivacy Regulation continues to loom, a different line of thinking is emerging: that Google and Facebook are also in for a thrashing, in the short term at least. Continue reading “How GDPR could weaken, not strengthen, the duopoly”
In this week’s Rundown: Google distances itself from “platforms,” Snapchat and Twitter woo publishers and Amazon lags in India.
What’s in a name?
As Facebook gets blamed for everything from polarizing America to helping Donald Trump’s election, it’s no accident that Google is distancing itself from the social network. One way is how it’s referred to. Recently, Google execs have insisted to anyone who will listen that Google is not to be called a platform. They’d rather it be a “technology company” or “just Google.” There’s a fair point there that key differences exist among the big tech platforms; Facebook is a walled garden and built around social interactions, while Google is about indexing the world’s information. Both make their money from advertising. But the subtext is that Facebook is taking a beating from just about everyone right now, and Google wants to be seen as one of the good guys. Just don’t call it a media company. — Lucia Moses
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When Mark Zuckerberg speaks, digital entrepreneurs and marketers listen very carefully. It’s no surprise, then, that when he announced a major change in the Facebook News Feed algorithm during the company’s January earnings presentation, the world of social media immediately reacted with extreme attention, some raised eyebrows, and a bit of anxiety. Continue reading “Understanding chatbot marketing in the ever-changing world of Facebook”
More than half of Facebook’s launch partners on Instant Articles appear to have abandoned the format, new Tow Center research suggests. Of 72 publishers that Facebook identified as original partners in May and October 2015, our analysis of 2,308 links posted to their Facebook pages on January 17, 2018, finds that 38 publications did not […]
Above: Declining use of Instant Articles by The New York Times, Vox, and The Washington Post, April 2016–November 2017.
(Reuters) — Facebook said on Wednesday that time spent on the social network fell at the end of last year by about 50 million hours a day, even before the company made changes to its flagship News Feed that may further reduce user engagement.
On the Q4 2017 earnings call, Mark Zuckerberg announced that WhatsApp passed 1.5 billion monthly active users and sees 60 billion messages sent per day. Continue reading “Facebook’s user engagement dips on News Feed tweaks, WhatsApp passes 1.5 billion monthly users”
Facebook may have told the world it is pushing brands out of its news feed, but it is giving them a workaround behind closed doors. Facebook is trying to appease advertisers that have voiced concerns by pointing them toward an existing “see first” feature in news-feed settings that Facebook claims could improve their organic reach. Continue reading “Facebook to worried marketers: Get users to mark you as ‘see first’”
Google today announced plans to expand its investments in France, including its intention to create a new AI research team, its second such research initiative in two months after opening an AI center in China. Continue reading “Google forms AI team in France for health, science, and art research”
New features have led to Facebook Messenger, an app used every month by 1.3 billion people, becoming too cluttered, said Messenger chief David Marcus today. Users should expect steps to be taken in 2018 to simplify the Messenger user experience. Continue reading “Facebook promises to ‘massively’ simplify Messenger in 2018”
“Facebook is done with journalism,” journalist and media critic Frédéric Filloux writes in his Monday Note. “It will happen, slowly, gradually, but the trend is here.” Since Facebook announced last week that it will tweak its News Feed to favor updates from friends and family over publishers’ content, news organizations have struggled to grasp what […]
In the scramble to serve Facebook, publishers have pivoted to video, with some disastrous results. Not Slate. It is betting big on text and podcasting this year, supported by new hires, ad strategy and site design. Continue reading “‘We’re pivoting to words’: Slate says podcasts are now 25 percent of revenue”
Publishers have been working to reduce their dependence on the giant social platform, a trend that’ll likely accelerate now that Facebook says it will prioritize users’ posts over publishers’ in the news feed. Continue reading “Publishers, already shifting dependence from Facebook, are expected to accelerate that in wake of news feed change”
Facebook users can expect to see more posts from their friends and family in their News Feeds in the coming months, the company announced today. Posts that generate high levels of engagement will also be featured higher in the News Feed. Continue reading “Zuckerberg: Facebook engagement will likely decline after News Feed changes that show more posts by friends”
Having processed more than 20 billion chat messages over the past year at Dashbot, my team decided to take a look at the top messages users send to Facebook chatbots. Here’s an overview of our findings. Continue reading “Here’s what users were saying to Facebook chatbots in 2017”