How The Financial Times Uses Reader Feedback To Launch And Test New Features

Last year, the Financial Times reached a milestone — 900,000 paying subscriptions. The company has used a paywall on its website FT.com since 2002, long before it became a must-have for news outlets outside financial media.

As a media business reliant on reader revenue, it’s been important that we track usage behavior. Those metrics help our product and news teams to understand what readers are doing and the different outcomes of those journeys. Continue reading “How The Financial Times Uses Reader Feedback To Launch And Test New Features”

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