The six most important factors were:
- Monthly reminder invoices (digital/paper).
- Longer subscription periods (especially amongst students).
- Auto-payment model.
- Iphone and iPad identification — subscribers coming from the iOS system was more valuable, and they should adjust their offer accordingly.
- Activation — if a subscriber was active more than 90 seconds over the past week, that user would probably not churn. They needed to activate with the newspaper, through e-mails, notifications, etc.
- No telemarketing — while this was the traditional method for getting print subscriptions, it was a bad idea for a digital business.
INMA World Congress Web site now live: June 3-5 at Mead Center for American Theater in Washington D.C.: https://inma.org/modules/event/2018WorldCongress/ … #INMA18 pic.twitter.com/cfxuRCevLi
2 ways news publishers win in 2018
“In its first phase, the Schibsted customer care assistant will be able to answer frequently asked questions and guide the user to the right answer. The main focus area will be aiding users with questions regarding subscriptions and logging them into our platform… The Schibsted customer care assistant is built in collaboration with Bakken & Bæck on its Orbit Artificial Intelligence (AI) platform. The assistant’s framework is built in Python, where the chatbot’s brain is represented as a finite-state machine. “
How are peer media orgs using real-time data analytics to optimise their subscription sales & retention operations? http://ow.ly/tbaI30euKTJ