At the Digiday Video Summit last month in Scottsdale, Arizona, we sat down with 51 publisher executives to learn about social platforms’ contributions to their video revenues. Check out our research on publishers’ growing concerns about their ability to monetize content for over-the-top services here. Learn more about our upcoming events here. Continue reading “Digiday Research: Where publishers get their video revenues”
To eliminate some of the guesswork from its social media campaigns, Viacom has turned to machines.
Over the past year, a seven-person data science team in Viacom’s ad sales group has been building a pipeline to collect near-real time information about how its social media posts perform. This way, the entertainment giant can predict how many social posts it will need to reach audience goals and what kinds of posts to use in each campaign. Continue reading “How Viacom uses artificial intelligence to predict the success of its social campaigns”
Platforms played integral roles in helping publishers scale audiences. Now, they’re helping with publishers’ subscription ambitions, with new product features and programs to educate publishers just starting to pursue consumer revenue.
While publishers are heartened by these steps, many are wary. Not only do platforms have a history of changing their minds about how their products work, they are also limited in their ability to help publishers’ subscription efforts. Here is a rundown of what the platforms have done and the gripes that publishers still have with them. Continue reading “Subscription publishers (still) have platform problems”
To grow reader revenue, publishers are increasingly putting customers at the center of their organizations to drive subscriptions and retention.
For the past eight months, The Economist has worked to drive retention, as it’s cheaper to keep readers than to acquire new ones. Case in point is its new Economist app, which went live May 2 and is free to download, but requires a subscription to access articles. Continue reading “How The Economist’s new app tries to keep people from unsubscribing”
Data privacy and getting compliant in time for the General Data Protection Regulation was a hotly debated topic for marketers attending the Digiday Programmatic Marketing Summit Europe in Estoril, Portugal, this week.
With less than a month to go until the deadline for GDPR enforcement, uncertainty around who in the supply chain will be held responsible should regulators decide to prosecute remains top of mind. We’ve collected some of the main concerns that attendees talked about throughout the week — under condition of anonymity — to give a flavor of what execs across the digital ad industry are truly thinking. Continue reading “‘A massive scramble’: Candid thoughts of marketers on GDPR fallout”
Academic publisher says changing law on exclusive content would weaken its business
The Times of London, which shifted two years ago to a publishing schedule of three daily digital editions, is seeing a payoff in one critical area: attracting and keeping subscribers. Continue reading “Two years after adopting slower publishing, The Times of London sees 15 percent subscriber jump”
Axel Springer is on a mission to cut down on its dependence on Google ad tech — and it’s making progress.
In January, the German digital media giant, owner of Business Insider, Bild and other titles, completed the shift from its former waterfall-based ad tech stack used with Google in favor of using AppNexus as its ad server, into which it can plug in a variety of demand partners (including Google). It’s a strategy it began last spring. The result: Programmatic revenues rose 10 percent compared to the same period last year, while eCPMs jumped 28 percent. The publisher won’t disclose what percentage of its digital ad revenue comes from programmatically bought ads. Continue reading “‘We want publishers to think the unthinkable’: How Axel Springer is reducing its reliance on Google ad tech”
The ‘Faang’ stocks were hammered — what, if anything, does it mean?
Debate highlights sharp divisions between the two companies’ approaches
Google News Initiative aimed at supporting subscriptions and tackling fake news
Consumer revenue is top of mind for many publishers, so some of them are starting with registration requirements.
Since October, Bloomberg Media has been requiring people that visit its site more than eight times per month to register. El Nuevo Día, a Spanish-language newspaper in Puerto Rico, now forces readers to submit an email address after reading 11 stories in a month, and has been testing registration walls with different messages and offers in an attempt to get them to hand over their emails. Continue reading “On the hunt for direct connections, publishers turn to registration walls”
Concerns about the looming ePrivacy Regulation, not to mention fear of the duopoly, are prompting European publishers to collaborate on joint consumer login systems. So far, Germany and Portugal have led the charge. Now, it looks like France could join the fray.
Leading national newspapers Le Monde, Le Figaro and Le Parisien are among the publishers discussing the potential for implementing a common single login across their sites, through which users can be automatically authenticated each time they visit one of the publishers’ sites. Continue reading “French media is in talks about collaborating on a unified login system”
Consensus on whether Google and Facebook stand to win or lose as a result of Europe’s new data-privacy laws seems to be changing.
Popular opinion has been that the direct relationship Facebook and Google have with consumers will make it easy for them to obtain consent, and as such they will ultimately be at an advantage. But as the deadline for the General Data Protection Regulation‘s enforcement edges closer and the ePrivacy Regulation continues to loom, a different line of thinking is emerging: that Google and Facebook are also in for a thrashing, in the short term at least. Continue reading “How GDPR could weaken, not strengthen, the duopoly”
In this week’s Rundown: Google distances itself from “platforms,” Snapchat and Twitter woo publishers and Amazon lags in India.
What’s in a name?
As Facebook gets blamed for everything from polarizing America to helping Donald Trump’s election, it’s no accident that Google is distancing itself from the social network. One way is how it’s referred to. Recently, Google execs have insisted to anyone who will listen that Google is not to be called a platform. They’d rather it be a “technology company” or “just Google.” There’s a fair point there that key differences exist among the big tech platforms; Facebook is a walled garden and built around social interactions, while Google is about indexing the world’s information. Both make their money from advertising. But the subtext is that Facebook is taking a beating from just about everyone right now, and Google wants to be seen as one of the good guys. Just don’t call it a media company. — Lucia Moses
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