Twitter will crack down on automation and simultaneous actions across multiple accounts

(Reuters) — Twitter said on Wednesday it would no longer allow people to post identical messages from multiple accounts, cracking down on a tactic that Russian agents and others have allegedly used to make tweets or topics go viral.

The San Francisco-based social network also said it would not allow people to use software to simultaneously perform other actions such as liking or retweeting from multiple accounts. Continue reading “Twitter will crack down on automation and simultaneous actions across multiple accounts”

Publishers warm to Google, but still worry about getting crowded out in search results

Google has done several things to make publishers smile lately: From its work on fast-loading mobile pages to ending first-click-free to promoting subscription sales, Google has positioned itself favorably with publishers, especially as Facebook’s relationship with publishers has become increasingly strained. Continue reading “Publishers warm to Google, but still worry about getting crowded out in search results”

How the Guardian’s Instagram strategy is winning new readers

Like many publishers, the Guardian is using Instagram to cultivate a loyal, young audience that doesn’t visit its main digital products.

The publisher has steadily grown its following and has nearly 860,000 Instagram followers to date, up 57 percent from a year ago. More interesting yet, 60 percent of those who follow links to the Guardian’s site are new to the Guardian, according to the publisher. The plan is to encourage those followers to become regular readers of the Guardian’s site and apps and, in time, possibly even paying members. Continue reading “How the Guardian’s Instagram strategy is winning new readers”

Google details how Chrome will block ads


As planned, Google Chrome will start blocking ads on February 15. The company today shared more details on how this feature will work when it’s turned on tomorrow.

Google last year joined the Coalition for Better Ads, a group that offers specific standards for how the industry should improve ads for consumers. The company then revealed that Chrome will stop showing all ads (including those owned or served by Google) on websites that display non-compliant ads, as defined by the coalition. Continue reading “Google details how Chrome will block ads”

How Swedish tabloid Aftonbladet reached 250,000 digital subscribers

Swedish national tabloid Aftonbladet has become one of Europe’s biggest digital-subscriptions success stories.

The newspaper, owned by Scandinavian media giant Schibsted, has amassed 250,000 digital subscribers (at $7-$12 a month) since launching its digital subscriptions program in 2003, a lofty figure given Sweden’s population of 10 million. Aftonbladet made 255 million Swedish krona ($32 million) in profit in 2017, driven by both advertising and subscriptions, according to its latest financials released last week. Continue reading “How Swedish tabloid Aftonbladet reached 250,000 digital subscribers”

The NYT is boarding the AR train — here’s what that means for storytelling


The New York Times has just announced it would begin incorporating augmented reality in its journalism. The Times prominently featured the announcement on its website’s front page, speaking to the publisher’s commitment to offer its readers and subscribers the highest quality news content by investing in new digital content technologies. Continue reading “The NYT is boarding the AR train — here’s what that means for storytelling”

Facebook’s user engagement dips on News Feed tweaks, WhatsApp passes 1.5 billion monthly users


(Reuters) — Facebook said on Wednesday that time spent on the social network fell at the end of last year by about 50 million hours a day, even before the company made changes to its flagship News Feed that may further reduce user engagement.
On the Q4 2017 earnings call, Mark Zuckerberg announced that WhatsApp passed 1.5 billion monthly active users and sees 60 billion messages sent per day. Continue reading “Facebook’s user engagement dips on News Feed tweaks, WhatsApp passes 1.5 billion monthly users”

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