Competition is not making the internet the best it can be
Like many publishers, the Guardian is using Instagram to cultivate a loyal, young audience that doesn’t visit its main digital products.
The publisher has steadily grown its following and has nearly 860,000 Instagram followers to date, up 57 percent from a year ago. More interesting yet, 60 percent of those who follow links to the Guardian’s site are new to the Guardian, according to the publisher. The plan is to encourage those followers to become regular readers of the Guardian’s site and apps and, in time, possibly even paying members. Continue reading “How the Guardian’s Instagram strategy is winning new readers”
Google and Facebook can exert their power on publishers in varied ways. Take Google’s effort to get publishers to adopt its fast-loading article page code, Accelerated Mobile Pages. Continue reading “How Google is using its search clout to steer publishers to use AMP”
Google last year joined the Coalition for Better Ads, a group that offers specific standards for how the industry should improve ads for consumers. The company then revealed that Chrome will stop showing all ads (including those owned or served by Google) on websites that display non-compliant ads, as defined by the coalition. Continue reading “Google details how Chrome will block ads”
Swedish national tabloid Aftonbladet has become one of Europe’s biggest digital-subscriptions success stories.
The newspaper, owned by Scandinavian media giant Schibsted, has amassed 250,000 digital subscribers (at $7-$12 a month) since launching its digital subscriptions program in 2003, a lofty figure given Sweden’s population of 10 million. Aftonbladet made 255 million Swedish krona ($32 million) in profit in 2017, driven by both advertising and subscriptions, according to its latest financials released last week. Continue reading “How Swedish tabloid Aftonbladet reached 250,000 digital subscribers”
Online publication seeks to protect revenue by overcoming blockers
New visual stories format is part of an effort to ‘make the web great again’
The New York Times has just announced it would begin incorporating augmented reality in its journalism. The Times prominently featured the announcement on its website’s front page, speaking to the publisher’s commitment to offer its readers and subscribers the highest quality news content by investing in new digital content technologies. Continue reading “The NYT is boarding the AR train — here’s what that means for storytelling”
Newspaper benefits from ‘Trump bump’ as shares highest level in more than a decade
Successful broadcasters need more than a good radio voice and smart marketing
Publishers who are looking to reduce reliance on Facebook since the social network announced plans to deprioritize news are giving LinkedIn a fresh look.
LinkedIn is best known as a social network for business professionals, but even publishers beyond the business space are eyeing the platform to see where they can capitalize on it. Continue reading “Publishers eye LinkedIn as Facebook’s reliability falters”
(Reuters) — Facebook said on Wednesday that time spent on the social network fell at the end of last year by about 50 million hours a day, even before the company made changes to its flagship News Feed that may further reduce user engagement.
On the Q4 2017 earnings call, Mark Zuckerberg announced that WhatsApp passed 1.5 billion monthly active users and sees 60 billion messages sent per day. Continue reading “Facebook’s user engagement dips on News Feed tweaks, WhatsApp passes 1.5 billion monthly users”
If you’re wondering why you got the same Apple News push alert from CNN a half-dozen times Tuesday afternoon, it wasn’t a coincidence. (CNN said it was an Apple News glitch.) Continue reading “Publishers eye push notifications in aftermath of Facebook news feed changes”
The looming ePrivacy Regulation is creating a new battleground in Europe: the race to own consumer login systems, for better or worse.
When and how publishers arrive there depends on their business models and markets. But in Germany, the login strategy is a tactic many are adopting to ensure their business’ sustainability, should they have to abide by the proposed ePrivacy law and gain consumer consent for all cookie use. Continue reading “With ePrivacy looming, German publishers scramble to get users logged in”
Acquisition marks transformation into information and data analytics group