Has the tide turned? A new culture for Responsible Metrics is on the horizon

Katrine Sundsbø reflects on the UK Forum for Responsible Metrics event, held on the 7th February 2018.

The topic ‘responsible metrics’ has gone from hot to boiling after RCUK signed DORA(San Francisco Declaration on Research Assessment) Wednesday 7th February. This means that they, as a funding organisation, are committing to good practice in regards to the use of metrics in research assessment. The timing of the event by UK Forum for Responsible Metrics on Thursday 8th February could therefore not have been better.

Read full post

How The Financial Times Uses Reader Feedback To Launch And Test New Features

Last year, the Financial Times reached a milestone — 900,000 paying subscriptions. The company has used a paywall on its website FT.com since 2002, long before it became a must-have for news outlets outside financial media.

As a media business reliant on reader revenue, it’s been important that we track usage behavior. Those metrics help our product and news teams to understand what readers are doing and the different outcomes of those journeys. Continue reading “How The Financial Times Uses Reader Feedback To Launch And Test New Features”

Meeting report: summary of day 1 of the 2018 European ISMPP Meeting

The 2018 European Meeting of the International Society for Medical Publication Professionals (ISMPP) was held in London on 23–24 January and attracted nearly 300 delegates; the highest number of attendees to date. The meeting’s theme was ‘Advancing Medical Publications in a Complex Evidence Ecosystem’ and the agenda centred around data transparency, patient centricity and the future of medical publishing. Delegates were treated to two keynote addresses, lively panel discussions, interactive roundtables and parallel sessions, and also had the chance to present their own research in a poster session. Continue reading “Meeting report: summary of day 1 of the 2018 European ISMPP Meeting”

When evaluating research, different metrics tell us different things

Science has long been accepted by policy makers as valuable; however, recently scientists and research institutions have been asked for evidence to justify their research. How this evidence is provided is grounds for lively debate.

Scientific peer-review based on human judgement is time consuming and complex. As a result, it has become commonplace to make assumptions around the quality of research based on indicators of reuse by other academics – the number of citations the corresponding articles receive. Citation impact is used as a proxy for quality in this way, though there are manifold issues around this proxy. Should negative citations count? Are all citations of equal merit? There is likely static noise on a large scale. Continue reading “When evaluating research, different metrics tell us different things”

Where are the rising stars of research working? Towards a momentum-based look at research excellence

Traditional university rankings and leaderboards are largely an indicator of past performance of academic staff, some of whom conducted the research for which they are most famous elsewhere. Paul X. McCarthy has analysed bibliometric data to see which research institutions are accelerating fastest in terms of output and impact. The same data also offers a glimpse into the future, helping […]

Are you in a newsroom right now? Take a look at your social media team. What are they doing Most likely, they’re posting stories from your staff on Twitter and Facebook. They’re checking Google Analytics or Parse.ly or Chartbeat to see if those links are successfully penetrating the fickle social media universe. They’re explaining to another young reporter why she needs to change the name on her Twitter account to, well, anything else but @FoxyGrrrl15.

Read full post on MediaShift

3 Ways to Use Customer Research In Newsroom Decision-Making

Many newsroom analytics deal with quantitative data — pageviews, time on page, retention, etc — and find meaning by looking at these numbers at scale and over time. And while quantitative is excellent at explaining what is happening, it cannot necessarily explain why something is happening. Customer research — in the shape of interviews, focus groups and surveys — is an important tool to deepen your understanding of your audience and learn about their motivations, habits, and relationship to your content.

Who are the people really making a difference in digital media this year? Who is flying under the radar but needs to be in the spotlight for innovation? Who is making a difference in their community, in the nation or the world? MediaShift wants to find out with your help. We are launching our first MediaShift20 list for 2017, and want to highlight people in the digital media world who are truly change-makers and who are leading the way.

We will have three lists: our overall MediaShift20 that will include everyone in digital media, from entrepreneurs to journalists to producers; the EducationShift20 that will focus on innovation by educators; and the MetricShift20 to highlight great work in media metrics. Our goal is to bring attention to those who have done great work in 2017 and deserve more notice.

Ryan Sholin presented at Poynter’s Measuring Journalism event this month and shared the talk on his blog. He has kindly allowed us to republish it here. Slides are also available.

I love it when the numbers jump off the screen.

In my dozen-plus years in the news business, whenever I’m asked — often in a job interview — what my favorite part of my work is, I tell a little story about the first time I took a serious look at an analytics report for multiple news sites, back at GateHouse Media. Sure, I had been responsible for paying attention to Omniture (or was it still HitBox?) back at the Santa Cruz Sentinel, and we even had a pretty cool heatmap plugin of some sort which let us see how stories on the homepage were doing. (This was years before Chartbeat.) But at GateHouse, I worked with around 125 community newspaper sites.

Read the full post How to Tell the Story of Metrics Inside Your News Organization on MediaShift.

Why Slate Picked Engaged Time as Their North Star Metric

To get all the details on how Slate became a loyalty powerhouse, check out this case study.

On their 20th birthday last September, the digital magazine Slate reported 17,000 paying subscribers for their membership program, Slate Plus. Today, that number is at 35,000. The surge in subscribers owes in part to the Trump bump—Slate Plus membership jumped by 46% after the election. But the underlying catalyst is that Slate has gone all-in on loyalty to lower their dependence on platforms like Facebook and monetize their incredibly loyal audience. By launching new podcasts (and using them as platforms to promote Slate Plus), revamping their newsletter, and doubling down on comment moderation, Slate has committed to creating engaging content that keep readers coming back.

Continue reading “Why Slate Picked Engaged Time as Their North Star Metric”

Your Quick Guide to Using LinkedIn to Distribute Content

This article was originally published by NewsWhip.

What type of stories go viral on LinkedIn, and how does the algorithm impact the visibility of certain posts? Below, we take a closer look at the content process on the business professionals’ network.

Earlier this month, we looked at how LinkedIn has been investing in video capabilities. But video isn’t the only area of content that has been succeeding on LinkedIn. Earlier this year, Digiday reported on how business publishers were seeing growth in referrals from the platform.

Continue reading “Your Quick Guide to Using LinkedIn to Distribute Content”

ICJF Study: Global Newsrooms Are Falling Behind in Analytics

A few weeks ago the International Center for Journalists released the first-ever State of Technology in Global Newsrooms report, based on a survey of more than 2,700 journalists and newsroom managers in 130 countries. The survey was conducted in 12 languages.

After it sat on my desk, printed out, for almost a month, I finally had a chance to read it this weekend and want to pull out some of the report’s findings on analytics, which will be especially interesting to regular readers of MetricShift, because they confirm many of the trends and research we’ve covered here but suggest where we can pay closer attention to the global relationship between newsrooms and newsroom data.

The report states: “Are journalists keeping pace with the digital revolution? Despite great strides in leveraging new technologies, we conclude that the answer is no.” In the field of news metrics specifically, that conclusion is even more pronounced. Without further introduction, here are my MetricShift takeaways from ICJF’s State of Technology in Global Newsrooms report. Continue reading “ICJF Study: Global Newsrooms Are Falling Behind in Analytics”

Proudly powered by WordPress | Theme: Baskerville 2 by Anders Noren.

Up ↑