Remarq Proves Its Effectiveness

As 2017 ended, analyses of the initial pilots for Remarq® revealed how effectively the product increases engagement for editors, authors, and publishers.

We compared statistics before and after activation of Remarq in some cases, but also were able to compare Remarq journals to non-Remarq journals in portfolios where Remarq was only placed on a subset of titles. Using the first 60 journals employing Remarq as the population, we found a comparative effect and a portfolio effect. Continue reading “Remarq Proves Its Effectiveness”

Collaboration and Annotation Tips for Students Using Remarq®

Remarq Lite offers students tools to boost their participation and collaboration, and enrich their online reading experience. You can use the Remarq Lite browser extension on any site you read, whether for projects, hobbies, or schoolwork. If your instructor or professor has suggested you to use this tool, here are a few ways you can use it: Continue reading “Collaboration and Annotation Tips for Students Using Remarq®”

Remarq™ Launches “Lite” Version to Support Students, Instructors

Remarq™, the decentralized scholarly collaboration network, has launched a Chrome browser extension to facilitate annotation, collaboration, and connection across the Web, specifically to help students and instructors be more effective in their classroom collaborations, while also extending the value of Remarq for scholarly users generally.

Called Remarq™ Lite, this browser extension allows users to seamlessly integrate notes and highlights from any online source into their unified Remarq profile. It also allows users to create and join public and private groups for collaboration.

The plugin is free, and available for download now. Remarq Lite works best with Chrome. It is also compatible with Firefox, Microsoft Edge, and Safari as a bookmark users can activate (fully integrated plugins for these browsers are being developed).

Designed specifically to support users in the education market, Remarq Lite allows:

  • instructors to create private classroom groups for collaboration
  • students to create private groups for project work
  • other teams to create private or public groups for various purposes.

Users can include rich media, math, annotated text, and more in their group conversations using Remarq Lite.

Users of Remarq Lite will see their notes, highlights, and group activity reflected in their full Remarq profiles. Remarq is available on a growing number of journals. Users of Remarq on journals can also benefit from using Remarq Lite, as the plugin notifies them of activity in Remarq, while allowing them to extend the value of their profile across other sources and media.

Collaboration is central to our vision of a healthier web. Try Remarq Lite today, and see what you’re missing.


RedLink Is Not Just a Product

Joe Esposito’s 2015 Scholarly Kitchen post, “When is a Feature a Product, and a Product a Business?” resurfaced in our Twitter feed recently, and led to some interesting discussions here at RedLink. Esposito wrote:

“The differences between a feature, a product, and a business are critical for any businessperson, but in the world of digital media the lines between them are often obscure. . . . [the] creative process is valuable, but it ultimately has to be married to how the new capability will be expressed in an economic context. Hence the defining question of the age: What is the business model?”

These words are important for all businesses, but especially for start-ups like RedLink. Fortunately, the vision for RedLink from the beginning was broader than one “good idea.” RedLink was founded as a business with the goal of solving common issues we saw in the scholarly publishing community, and has developed a portfolio of products to address these needs.  We began with data and collaboration products for libraries and publishers – RedLink Network (a public benefit subsidiary that serves as a free IP registry and COUNTER reports storehouse) and our analytics Dashboards so publishers and librarians can easily analyze usage data. For publishers, we layered on SiteLeads, an additional offering using denial data to identify unmet demand from new places, helping to identify actionable leads and opportunities to grow the audience for valuable content.

This May, we launched Remarq™.  We created Remarq™ to address several needs we saw developing for both publishers and their stakeholders: authors, editors, and readers. As end-users have become interested in online collaboration, article-sharing, and scholarly profiles, the publishing community saw the emergence of tools to address these needs: purely social tools encouraging communication (Facebook, Twitter), focused tools addressing a specific feature ( offers annotation; ReadCube offers an enhanced PDF, etc.); tools that exist within a specific publisher’s remit (AAAS Trellis, IEEE Collaboratec, and others).  Most problematically, tools have emerged that draw traffic away from publisher sites and, at best, turn a blind eye to piracy (ResearchGate,

Remarq™ offers a new path, addressing the needs of authors, editors, and end-users while supporting publishers by bringing traffic back to the version of record. Remarq™ pulls multiple features together into a complete collaboration offering, including personal annotation, public commenting, author and editor updates, article-sharing, and a robust social profile accessible for end-users across publisher platforms. Like our data offerings, Remarq™ is a fully realized product with a robust and growing feature set atop an elegant design that is easily integrated into a publisher site and is intuitive to use, with no need for additional staff or a large technology footprint.

As noted by Outsell in an “Insight” published May 10, 2017, Remarq™ capitalizes on technological advancements that make collaboration among researchers simpler while alleviating concerns about the legality of content-sharing and enabling publishers to keep users on their own website, reduce content leakage, and strengthen publisher brands.

“With Remarq, RedLink has pinpointed a broad industry challenge, taken learnings from best practice examples already out there and combined them with the latest innovative thinking to create a . . . product that . . . move[s] the market forward in a more efficient and streamlined way.”

To return to Esposito’s important question about a sustainable business model, by building a robust product suite, RedLink can address real challenges faced by publishers, and design products in a variety of ways. For Remarq™, this means an appealing and elegant product that is free to end-users while supported by publishers with an affordable and easily scalable subscription model.  We can only echo Outsell’s Jo McShea:

we . . .recommend that publishers test it out and encourage their authors and editors to do the same.

Join us for a complimentary webinar, August 1, to learn more:

Remarq™ and Why Products Make a Difference

With Remarq™, RedLink has introduced the first decentralized scholarly collaboration network. It is a fully realized product that incorporates article-sharing, user profiles, author and editor updates, annotations, comments, real-time alerting, and more, all in a sensible and elegant interface that works easily with any publisher’s site design.

Consolidating the technology behind Remarq™ into an elegant product is important, and it takes work.

It’s something that some others in the space have not taken the time to do or been able to accomplish. This results in jumbled technology stacks that can thwart engagement with complicated and disparate user experiences and barebones interfaces. Because of these shortcomings, such offerings fall short of actual engagement.

Without the fit and finish of a product, these offerings increase the burden on the user. And by not building the infrastructure to enable roles-based and scholarly collaboration, other offerings fall short of actually addressing the challenges posed by centralized scholarly collaboration networks like ResearchGate and

Remarq™ is a fully realized product. Analogies abound, as in the illustration above. While a computer hobbyist may want to build a machine from a pile of parts, most customers want someone to have thought through the integrations, capabilities, and usability beforehand. Most customers want a finished product that just works.

This also applies to software. iTunes has been a game-changer not because it introduced new technologies — MP3s and MP3 players, Gracenote data, e-commerce, and so forth were all available to end-users and other companies. Apple won with iTunes because they had a better-designed end-to-end product set.

Engagement with Remarq™ is proving the importance of product again, with a high percentage of users registering, using its features, and managing their notes and relationships.

Find out more at

Remarq — Decentralized Scholarly Collaboration

Remarq goes beyond annotations to create an entire system of engagement around journal articles, with levels of engagement that users can use as they see fit:

  • Private engagement with content – highlighting and private annotations
  • Semi-private engagement – article-sharing, following articles, polls, profiles
  • Public engagement – qualified comments, post-publication reviews, and author and editor updates

This approach, which is essentially “decentralized social,” provides a combination of features that David Worlock described succinctly in a recent blog post:

“Remarq . . . enable[s] any publisher to create community around annotated discussion and turn it into scholarly exchange and collaboration.”

Publishers and users are familiar with the downsides of centralized social media — algorithms that litter feeds with misinformation or distractions; social networks filled with irrelevant comments from anonymous or unqualified users; and no private layer for personal work. With centralized scholarly collaboration networks, the costs can be even steeper, as some centralized social approaches have depended upon users filling these systems with source content from publishers’ sites.

Remarq “flips the script” by bringing the social features to the publishers’ sites, tailoring them to scholarly communication, and allowing publishers and users to benefit from an approach that doesn’t require unacceptable compromises (e.g., content leakage, user displacement, aggressive social feeds).

By decentralizing the scholarly collaboration network, Remarq is able to both unify experiences across disparate information sources, platforms, and outlets, while creating customized local implementations with a shared digital DNA.

You can find out more about Remarq’s approach to the decentralized scholarly collaboration network at

Remarq — The Power of the Profile

Remarq goes beyond annotations to create an entire system of engagement around journal articles, with levels of engagement that users can use as they see fit:

  • Private engagement with content – highlighting and private annotations
  • Semi-private engagement – article-sharing, following articles, polls, profiles
  • Public engagement – qualified comments, post-publication reviews, and author and editor updates

This combination of features delivers what David Worlock described succinctly in a recent blog post after he saw Remarq demonstrated at the recent UKSG Meeting in Harrogate, UK:

“Remarq . . . enable[s] any publisher to create community around annotated discussion and turn it into scholarly exchange and collaboration.”

A major component of exchange and collaboration is the ability for users to find one another and connect. In a survey of academics, Nature News found that major reasons for using professional networks were “In case contacted” and “Discover peers.”

Clearly, “to see and be seen” are important behavioral incentives for researchers, and collaboration networks provide new means to achieve these ends.

Remarq’s profiles upon launch provide basic information and functionality. As adoption grows, user profiles will gain new dimensions, including:

  • Statistics about the articles users have published, including citations and social media mentions
  • Recommendations for articles to read, other users to follow, and authors to follow
  • A “virtual home” for article-level metrics, updates, and personal notes and comments
  • Search capabilities to find colleagues and collaborate

By providing increased prominence and ways to “see and be seen ” — along with a legal article-sharing solution, private notes and annotations, and qualified users and comments — Remarq provides publishers with solutions that go beyond solving immediate challenges by extending into answering the challenges users face in a crowded information environment.

You can find out more at

Remarq Goes Well Beyond Annotation


Remarq goes beyond annotations to create an entire system of engagement around journal articles, with levels of engagement that users can use as they see fit:

  • Private engagement with content – highlighting and private annotations
  • Semi-public engagement – article-sharing, following articles, polls, profiles
  • Public engagement – qualified comments, post-publication reviews, and author and editor updates

This combination of features delivers what David Worlock described succinctly in a recent blog post after he saw Remarq demonstrated at the recent UKSG Meeting in Harrogate, UK:

“Remarq . . . enable[s] any publisher to create community around annotated discussion and turn it into scholarly exchange and collaboration.”

By offering a full-featured service, Remarq is built to help publishers compete with ResearchGate and Remarq gathers features readers have found valuable on these platforms – profiles, article-sharing, annotations, comments – and combines these with the strengths publishers offer, including editorial and author involvement, the version of record, post-publication reviews, and article-sharing.

Remarq’s design fits quietly into any web site, requiring no expensive redesigns or unattractive design compromises. Outsell recently noted the strengths of Remarq in a May 10, 2017, Insight:

“Taking on the likes of ResearchGate and means matching (or exceeding) their offerings in terms of simplicity and ease of use – which Remarq does.”

Remarq enables all of these features in ways publishers prefer. For instance, Remarq’s sophisticated commenting feature ensures that commenters are qualified in the fields the journal covers. If the system has not registered expertise via the user’s publication record, educational background, professional position, or professional memberships, comments are held and the user can add more information.

One pain point for publishers is that article-sharing in ResearchGate and removes usage from their sites. Article-sharing via Remarq occurs via the publisher’s site, so usage counts in the standard ways publishers prefer.

We think Remarq represents an important leap forward for online tools available for editors, authors, and readers – the constituents publishers serve. By allowing publishers to quickly become competitive in the scholarly collaboration space, Remarq can solve many strategic conundrums simultaneously, as well.

You can find out more at

Remarq™ from RedLink prepares for initial launch

Remarq™, the article-sharing, commenting, annotation, and collaboration tool from RedLink, is preparing for its initial feature-set launch next month.

Publishers are facing new and substantial challenges from interaction environments that are well-funded yet built largely on publishers’ goodwill and content. Remarq™ has been designed to give publishers all of this functionality and more, while supporting their businesses by making content-sharing count, providing new tools for editorial engagement, and allowing users a single profile across the journals they know and respect.

Features in the initial release, which focuses on user interactions with articles and content, will include:

  • Annotation and private notes: The ability for users to annotate specific words, sentences, paragraphs, figures, or tables with private notes for later.
  • Controlled commenting: The ability for users to comment at an article, paragraph, sentence, figure, or table. Comments will not be anonymous, and only users with documented expertise in areas related to the content will be allowed to comment.
  • Article sharing: Users will be allowed to share articles with others, with sharing activity counting in publishers’ usage statistics.
  • Highlighting: Users can highlight specific elements of an article.
  • Reviews: Journals can enable post-publication reviews that utilize a journal-specific review template to structure the reviews.
  • Cross-format commenting, highlighting, and annotation: Whether working in PDF or HTML, users will be able to view and add comments, highlights, or notes in one format, and they will appear in the other — anchored specifically to the correct text or element.
  • Basic user profiles: The initial release will include basic user profiles focused on account management functions.

Scheduled to launch on select journals participating in the first deployment, development will continue on the next feature set, which will focus on enhancing the user and collaboration experiences in Remarq. Scheduled to be completed in May, these features will include:

  • Full public and private profiles: Profiles for authors, editors, and users will include rosters of publications and related metrics, education, memberships and professional affiliations, and more. Private profiles will also provide users with content feeds, access to notes and comments, and recommendations for articles and connections.
  • Search: The ability to search by keyword, DOI, and people to locate the content or expert you want.
  • Polling: Editors can create new interactions with users by placing polls at the journal or article level, making the content more engaging and current.
  • Author updates: Authors can submit updates to articles, such as news about new related datasets, updates to links in the article, or upcoming presentations of the research.
  • Invited comments: Editors can invite experts to comment on articles as they are published, ensuring a strong start to the post-publication exchanges.
  • Editorial updates: Editors can use Remarq™ to broadcast updates to articles or their journal to users who follow these. As Remarq™ grows, the effect of these updates will, as well.

If you’re interested in learning more about Remarq™, please contact us.

SiteLeads™ from RedLink Continues to Impress

Running a technology company, I’m both enthusiastic and skeptical when it comes to what technology can do. There are many who over-promise, yet there are many who deliver beyond what people initially expect. So, when a product like SiteLeads™ launches, I watch that transition from theory to practice carefully. Does it work as planned? Is it generating truly useful leads for publishers? Would I use it if I were the customer? Could I rely upon the underlying approach and technology?

Happily, SiteLeads™ continues to exceed expectations in every test we throw at it, which means with every customer utilizing it. That’s where the rubber meets the road, where proof meets pudding. Because the SiteLeads™ technology derives its recommendations from what I call “ground truth” — a comprehensive view of demand, without the limitations of a particular customer base or slice of possibilities — surprises are frequent and often delightful. In one particularly memorable example, a customer reviewing an unlocked lead simply said, “Wow.”

One of the benefits of SiteLeads™ is that it can eliminate blind spots and overturn mistaken assumptions. Over time, people naturally accumulate mental maps of their markets, assumptions about what’s possible, and so forth. By returning to data, which has no opinion, new facts often emerge, resetting assumptions and exposing new opportunities.

Our recent 2017 RedLink Index also supports the notion that there is a great deal of untapped demand remaining in the core markets. In our analysis of usage data emanating from more than 7,000 institutions, 40% of denials were to new content (less than 5 years old), and abstract views of content more than 5 years old represented 60% of abstract views. These data and their counterparts strongly suggest unmet demand around both new and older content. In addition, most denials emanated from the three core markets — North America, Europe, and Asia.

The issue is often seeing and demonstrating demand. This is where SiteLeads™ really delivers, as now both publishers and libraries can have a conversation about the data showing demand. After all, ideally they both serve the end-users — teachers, students, researchers, and scholars.

If you’d like to learn more about SiteLeads,™ please contact us.

The “Build or Buy” Decision: RedLink’s Publisher Dashboard

Every publisher faces a “build or buy” decision when assessing their technology options. As more IT personnel are hired and integrated into organizations, the decision becomes more complex, and teasing apart direct costs, capabilities, opportunity costs, and maintenance costs is difficult. Add to this the roles and time needed to build solutions, and a lot of care needs to be taken in making technology commitments.

To help prospective customers with this decision as they consider RedLink’s Publisher Dashboard and its related suite (RedLink Network and SiteLeads™), we asked DeltaThink to bring their extensive experience with technology deployments for STM publishers to assemble an overview of the general requirements, level of effort, business stakeholder time allocations, and cost ranges. In addition, these numbers were validated by an independent third-party specializing in technology deployments outside of scholarly publishing.

The high-level conclusions are clear:

  • Creating something like Publisher Dashboard, which RedLink considers a foundational product, costs well into six figures in direct costs.
  • The time needed to do the work runs from months to well over a year.
  • Staff demands for requirements gathering, user-acceptance testing, and data modeling go beyond IT, and create workload for sales staff, creating opportunity costs as these people will be distracted from selling.

RedLink Publisher Dashboard is a cost-effective solution that takes weeks to setup, allows 24/7 access to usage for your worldwide sales team (including outside sales agents), and serves as a foundation for future offerings that help you see new opportunities and generate new revenues.

To see the complete report, please contact us, and we’ll be happy to provide a copy at no cost.

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