A Tough Message for News Organisations: Change or Become Irrelevant

It is currently one of the most pressing questions in journalism: how can legacy media successfully master the digital environment and flourish in a world dominated by the Internet and social media?

So great is the interest and the demand for answers that the Web is filled with think-pieces, best practice guidelines and conference talks on the topic yet, until recently, there has been little empirical research available.

A new report by Lucy Kueng, a Senior Visiting Fellow at the Reuters Institute for the Study of Journalism and professor of strategy and innovation in media organisations, tries to address this gap. Continue reading “A Tough Message for News Organisations: Change or Become Irrelevant”

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