Understanding chatbot marketing in the ever-changing world of Facebook

 


When Mark Zuckerberg speaks, digital entrepreneurs and marketers listen very carefully. It’s no surprise, then, that when he announced a major change in the Facebook News Feed algorithm during the company’s January earnings presentation, the world of social media immediately reacted with extreme attention, some raised eyebrows, and a bit of anxiety. Continue reading “Understanding chatbot marketing in the ever-changing world of Facebook”

Otherwise Engaged: Social Media from Vanity Metrics to Critical Analytics

Rogers, R. A. (2017). Otherwise Engaged: Social Media from Vanity Metrics to Critical Analytics. International Journal of Communication : IJoC, 11.

Vanity metrics is a term that captures the measurement and display of how well one is
doing in the “success theater” of social media. The notion of vanity metrics implies a
critique of metrics concerning both the object of measurement as well as their capacity
to measure unobtrusively or only to encourage performance. While discussing that
critique, this article focuses on how one may consider reworking the metrics. In a
research project I call critical analytics, the proposal is to repurpose alt metrics scores
and other engagement measures for social research and measure the “otherwise
engaged” or other modes of engagement (than vanity) in social media, such as
dominant voice, concern, commitment, positioning, and alignment. It thereby furnishes
digital methods—or the repurposing of platform data and methods for social research—
with a conceptual and applied research agenda concerning social media metrics.

Cross-examining the network: The year in digital and social media research

There’s never a shortage of fascinating scholarship in the digital news/social media space. This year, we’re spotlighting 10 of the most compelling academic articles and reports published in 2017, which delve into meaty topics such as venture-backed startups, artificial intelligence, personal branding, and the spread of disinformation. We conferred with a small group of scholars to pick the ones we think you’ll want to know about — and remember, this is just a sample. A big thank you to everybody who contributed suggestions on Twitter.

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2017 in review: round-up of our top posts on communicating your research with social media

Twitter can help with scientific dissemination but its influence on citation impact is less clear Researchers have long been encouraged to use Twitter. But does researchers’ presence on Twitter influence citations to their papers? José Luis Ortega explored to what extent the participation of scholars on Twitter can influence the tweeting of their articles and found that although the relationship between tweets […]

Facebook has hurt mainstream media more than fake news sites

Five things we learned when Facebook’s Explore Feed destroyed our organic reach.

Two months ago, Facebook launched major “reach-killing” test here in Slovakia and in five other countries. It removed all Page posts from the News Feed and relocated them to a separate new Explore Feed. That means Facebook’s main feed is no longer a free playing field for publishers — you can find here just posts from friends and sponsored posts. Continue reading “Facebook has hurt mainstream media more than fake news sites”

Social bots are ruining the internet for the rest of us


We’ve all seen the stories and allegations of Russian bots manipulating the 2016 U.S. presidential election and, most recently, hijacking the FCC debate on net neutrality. Yet far from such high stakes arenas, there’s good reason to believe these automated pests are also contaminating data used by firms and governments to understand who we (the humans) are, as well as what we like and need with regard to a broad range of things.

Let me explain. Continue reading “Social bots are ruining the internet for the rest of us”

Are you in a newsroom right now? Take a look at your social media team. What are they doing Most likely, they’re posting stories from your staff on Twitter and Facebook. They’re checking Google Analytics or Parse.ly or Chartbeat to see if those links are successfully penetrating the fickle social media universe. They’re explaining to another young reporter why she needs to change the name on her Twitter account to, well, anything else but @FoxyGrrrl15.

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Academic journals with a presence on Twitter are more widely disseminated and receive a higher number of citations

Previous research has shown that researchers’ active participation on Twitter can be a powerful way of promoting and disseminating academic outputs and improving the prospects of increased citations. But does the same hold true for the presence of academic journals on Twitter? José Luis Ortega examined the role of 350 scholarly journals, analysing how their articles were tweeted and cited. Findings reveal that articles from those journals that have their own individual Twitter handle are more tweeted about than articles from journals whose only Twitter presence is through a scientific society or publisher account. Articles published in journals with any sort of Twitter presence also receive more citations than those published in journals with no Twitter presence.

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