What The Guardian has learned trying to build a more intelligent story format — one that knows what you know

Over the past several months, the Guardian Mobile Innovation Lab has introduced a new format that we have been working on: the Smarticle. We’ve now run three Smarticle experiments, and learned a lot about how readers like the format and what topics work well in it. Most significantly, we learned that there’s an appetite for this story format: Through a combination of written feedback from users and analytics, we learned that people enjoyed consuming news in this way, and they were comfortable only receiving elements of the story that were new to them. Continue reading “What The Guardian has learned trying to build a more intelligent story format — one that knows what you know”

From nasty to nice: how adblockers are trying to pivot

Controversial software was branded enemy of publishers, but adblocker developers are reassessing their relationships

“…Facebook and Google’s share of digital advertising has continued to rocket, even as every other provider has flatlined. Meanwhile, market penetration of adblockers has plateaued (Britain’s IAB estimates 22% of visitors block ads, the same as this time last year). And as well as fighting back technologically, some sites have started appealing to the morality of visitors, pointing out that blocking adverts deprives publishers of revenue, and requesting adblocking readers whitelist their domains.

It’s not just publishers who have started to push themselves as the moral option, however. Developers of adblockers have been reassessing their own relationship to publishing, and bringing out products intended to ameliorate for the loss of revenue site owners experience from adblocking….”

Read full story by Alex Hern

 

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