Passive subscriber churn — and how to mitigate it (VB Live)


VB LIVE: Subscription businesses can lose the happiest of subscribers because of involuntary churn. But machine learning can automatically reduce this passive churn and boost monthly recurring revenue by an average of 9 percent. Learn more about how to improve transaction success rates and billing continuity when you join this VB Live event! Access…Read More

Twitter will crack down on automation and simultaneous actions across multiple accounts

(Reuters) — Twitter said on Wednesday it would no longer allow people to post identical messages from multiple accounts, cracking down on a tactic that Russian agents and others have allegedly used to make tweets or topics go viral.

The San Francisco-based social network also said it would not allow people to use software to simultaneously perform other actions such as liking or retweeting from multiple accounts. Continue reading “Twitter will crack down on automation and simultaneous actions across multiple accounts”

Google details how Chrome will block ads


As planned, Google Chrome will start blocking ads on February 15. The company today shared more details on how this feature will work when it’s turned on tomorrow.

Google last year joined the Coalition for Better Ads, a group that offers specific standards for how the industry should improve ads for consumers. The company then revealed that Chrome will stop showing all ads (including those owned or served by Google) on websites that display non-compliant ads, as defined by the coalition. Continue reading “Google details how Chrome will block ads”

The NYT is boarding the AR train — here’s what that means for storytelling


The New York Times has just announced it would begin incorporating augmented reality in its journalism. The Times prominently featured the announcement on its website’s front page, speaking to the publisher’s commitment to offer its readers and subscribers the highest quality news content by investing in new digital content technologies. Continue reading “The NYT is boarding the AR train — here’s what that means for storytelling”

Understanding chatbot marketing in the ever-changing world of Facebook

 


When Mark Zuckerberg speaks, digital entrepreneurs and marketers listen very carefully. It’s no surprise, then, that when he announced a major change in the Facebook News Feed algorithm during the company’s January earnings presentation, the world of social media immediately reacted with extreme attention, some raised eyebrows, and a bit of anxiety. Continue reading “Understanding chatbot marketing in the ever-changing world of Facebook”

Optimizely’s decision to ditch its free plan suggests A/B website testing is dead

On December 20, 2017 Optimizely, the leading A/B testing platform, informed its users that it is planning to sunset its free Starter plan on February 28, 2018.

We estimate that this change will impact around 70,000 websites* which will soon be left without a tool that allows customers to test and alter site experience.

Here’s the official message as sent out by Optimizely via email:

Continue reading “Optimizely’s decision to ditch its free plan suggests A/B website testing is dead”

Facebook’s user engagement dips on News Feed tweaks, WhatsApp passes 1.5 billion monthly users


(Reuters) — Facebook said on Wednesday that time spent on the social network fell at the end of last year by about 50 million hours a day, even before the company made changes to its flagship News Feed that may further reduce user engagement.
On the Q4 2017 earnings call, Mark Zuckerberg announced that WhatsApp passed 1.5 billion monthly active users and sees 60 billion messages sent per day. Continue reading “Facebook’s user engagement dips on News Feed tweaks, WhatsApp passes 1.5 billion monthly users”

Information Overload? This Blockchain Project Will Build a Prediction Market for Users

SAN FRANCISCO–(BUSINESS WIRE)–January 25, 2018–

UGC Network, a decentralized social publishing network and a content value prediction platform, was launched on January 22, 2018 in San Francisco. To solve the problem of too much low-quality information, UGC Network helps users to price the content by creating a prediction market. In UGC Network, after the price is set by free markets, contributors of the high-quality content could earn money for their work, including users who created and discovered the content as well. Continue reading “Information Overload? This Blockchain Project Will Build a Prediction Market for Users”

Location data is transforming every industry (VB Live)


Prince Nasr Harfouche, a principal at Deloitte Consulting LLP, joins this upcoming VB Live event to share how every industry can leverage location intelligence to transform their digital marketing strategy. Learn how location intelligence, incorporated into digital strategies, helps engage consumers in real time, increases brand loyalty, and provides actionable data. 

Register here for free. Continue reading “Location data is transforming every industry (VB Live)”

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