Digiday Research: Voice is a low priority for marketers

At the Digiday AI Marketing Summit this month in Santa Barbara, California, we spoke with leaders from 37 companies interested in applying artificial intelligence to marketing and learned about their plans for voice marketing. Check out our earlier research on AI’s potential to replace media buyers here. Learn more about our upcoming events here. Continue reading “Digiday Research: Voice is a low priority for marketers”

5 best practices for implementing voice marketing in 2018

Hey Alexa, play some music.
Ok, Google, turn on the lights.

Five years ago, these commands would have made no sense. But for the past two and a half years, voice-enabled speakers have steadily gained traction, introducing the world to voice-activated technologies. As we approach 2018, there’s no sign of slowing down the smart speaker revolution. Continue reading “5 best practices for implementing voice marketing in 2018”

SEO is not enough in the age of voice

With so many technological innovations now transforming our lives, it should be noted that the ideas for these innovations have existed for decades in science fiction novels and television. The capacity to talk to a computer (and have it talk back) was a staple of Gene Roddenberry’s, Star Trek, where the Starfleet computer was voiced by Roddenberry’s wife, Majel. The 1970 movie, Colossus: The Forbin Project, featured a supercomputer that was intended to prevent war and proclaimed itself “the voice of World Control.” And before Google’s self-driving cars, the 1980s brought us KITT, an advanced artificially intelligent, self-aware, and nearly indestructible car from the TV show, Knight Rider. Continue reading “SEO is not enough in the age of voice”

Why the best approach to voice marketing might be nothing at all


Seemingly overnight, capable voice recognition joined forces with artificial intelligence and machine learning to push voice-enabled experiences to the forefront of business thinking. But before brands leap into the fray, they need to recognize where and when to invest in the new technology. For some, that means investing elsewhere, for now. Continue reading “Why the best approach to voice marketing might be nothing at all”

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